Basically, a chatbot is a piece of automated messaging software that uses AI to converse with people.
Bots are programmed to understand questions, provide answers, and execute tasks. From a customer’s perspective, they’re a friendly and accessible time-saver. Rather than opening an app (let alone downloading one), making a phone call (ew), running a search, or loading a webpage, your customer can just type a message, like they would to a friend.
Chatbots have been around in some form for decades, and currently they exist on webpages, in apps, on social media—you name it.
A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.
Why do business on Messenger? Because that is where your audience is. It saves time and money on customer care. Handle e-commerce transactions. Deal with customers directly. Re-engage customers. And more.